Animation clean-ups in After Effects

Client: Samsung
Ad Agency: BMB London
Production: Folio Lab
Illustration: Michael Parkin
Animation: Magali García
Clean up animation: Manuel Perujo, Magali García

We teamed up with Folio and BMB London for this ad campaign, showcasing Samsung's AI TV with Relumino Mode, which tailors the TV experience for viewers with low vision. For this 40" animation, we took a frame-by-frame approach with a low frame rate in some scenes. The main challenge was to maintain the hand-made textures and plasticity of Michael Parkin's beautiful illustration style.

My role here was doing the clean-ups for some of the roughs animations made by Magali García. I tried to get Michael's illustration look by just using vector shapes in After Effects instead of Photoshop strokes and colors.