Cajasol Fundation

Illustrations for the biggest local Xmas event

Client: Fundación Cajasol
Art direction: Habermas

The Cajasol Foundation (Seville) carries out a large number of cultural activities every Christmas under the name 'Joys of December'. For the 2022 edition, they contacted the Habermas studio to design all the communication, and they contacted me for the illustrations. They asked me for an illustration style between classic and modern, geometric in style and with a limited Xmas color range.

To face this commission I considered one of the star activities of the Cajasol Foundation every Christmas, wich is the set up of a large Nativity scene that is attended by a large audience. So I used this concept as a starting point to create a series of characters, both classic and contemporary, walking towards the portal of Bethlehem.